Privacy Policy

Last Updated: January, 2026

1. Introduction

Custom Patches San Diego (“we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, request a quote, or place an order for custom manufacturing services.

By accessing or using our website, you signify that you have read, understood, and agree to our collection, storage, use, and disclosure of your personal information as described in this Privacy Policy. If you do not agree with the terms of this privacy policy, please do not access the site.

2. Information We Collect

We collect information in two ways: (1) Information you provide to us directly, and (2) Information collected automatically through tracking technologies.

A. Information You Provide Directly

When you request a quote, submit a contact form, or place an order, we may collect the following personal data:

  • Identity Data: First name, last name, rank/title, and organization or unit name.
  • Contact Data: Email address, phone number, shipping address, and billing address.
  • Transaction Data: Details about payments to and from you and details of products (patches) you have purchased from us.
  • Creative Data: Artwork files (.AI, .PDF, .JPG), logos, and design specifications uploaded to our quote forms.

B. Information Collected Automatically

When you browse our website, we use tracking technologies (Cookies, Google Analytics 4, and Microsoft Clarity) to collect data about your device and behavior:

  • Device Data: IP address, browser type, operating system, and device type (mobile vs. desktop).
  • Usage Data: Pages viewed, time spent on pages, scroll depth, click data, and heatmaps of user interactions.
  • Location Data: General geographic location derived from your IP address (e.g., San Diego, CA).

3. How We Use Your Information

We use the collected data for specific business purposes, primarily to fulfill your manufacturing orders and improve our website experience. We do not sell your data to ad networks.

  • Order Fulfillment: To process quotes, create digital proofs, manufacture your custom goods, and ship orders to your designated address (including APO/FPO locations).
  • Communication: To send you digital proofs for approval, order status updates, and invoices.
  • Customer Service: To respond to your inquiries regarding artwork, pricing, or shipping.
  • Website Improvement: We use data from Microsoft Clarity and Google Analytics to understand how users interact with our site (e.g., identifying broken links or confusing layouts) to improve the user experience.
  • Fraud Prevention: To detect and prevent fraudulent transactions and comply with legal obligations.

4. Sharing of Your Information

We may share information we have collected about you in certain situations. Your information may be disclosed as follows:

Service Providers: We share data with third-party vendors who perform services for us, including:

  • Shipping Carriers: UPS, FedEx, and USPS (for delivery).
  • Payment Processors: PayPal and our banking institutions (to process payments). We do not store your credit card information on our servers; it is handled directly by these secure processors.
  • Analytics Providers: Google Analytics and Microsoft Clarity (for website performance monitoring).

Legal Obligations: We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or a government agency).

Business Transfers: If we are involved in a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction.

5. Cookies and Tracking Technologies

We use cookies, web beacons, and tracking pixels to help customize the Site and improve your experience.

Google Analytics 4 (GA4): We use GA4 to analyze traffic sources and user behavior. Google Analytics uses cookies to collect data such as your IP address. This data is anonymized where possible. You can opt-out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

Microsoft Clarity: We partner with Microsoft Clarity to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/online activity. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.

6. Your Rights (California CCPA/CPRA)

If you are a resident of California, you have specific rights regarding your personal information under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA):

  • Right to Know: You have the right to request that we disclose certain information to you about our collection and use of your personal information over the past 12 months.
  • Right to Delete: You have the right to request that we delete any of your personal information that we collected from you and retained, subject to certain exceptions (e.g., we must retain transaction data for tax and legal purposes).
  • Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA rights.
  • Right to Opt-Out: We do not sell your personal information. However, you have the right to direct us not to sell or share your personal information at any time.

To exercise these rights, please contact us at: [email protected].

7. Data Retention

We retain your personal information and artwork files only for as long as is necessary for the purposes set out in this Privacy Policy.

  • Artwork Files: We retain digital proofs and digitizing files indefinitely to facilitate easy re-orders for your unit or business without re-setup fees.
  • Financial Records: We retain transaction data for a minimum of 7 years to comply with tax and accounting laws.

8. Data Security

We use administrative, technical, and physical security measures to help protect your personal information. Our website uses Secure Socket Layer (SSL) technology to encrypt data during transmission. While we have taken reasonable steps to secure the personal information you provide to us, please be aware that despite our efforts, no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against any interception or other type of misuse.

9. Children’s Privacy

Our services are intended for businesses, organizations, and adults. We do not knowingly solicit information from or market to children under the age of 13. If we learn that we have collected personal information from a child under age 13 without verification of parental consent, we will delete that information as quickly as possible.

10. Third-Party Websites

Our Site may contain links to third-party websites (e.g., social media pages). If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.

11. Updates to This Policy

We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons. The “Last Updated” date at the top of this policy indicates when the latest changes were made.

12. Contact Us

If you have questions or comments about this Privacy Policy, please contact us at:

Custom Patches San Diego
Email: [email protected]
Location: San Diego, CA